Licensing

Cheeky Little was established to take our brands to the world. We manage the global licensing of all Cheeky Little IP, working with partners to extend our stories and characters beyond the screen. Our goal is to build longterm brand value by creating quality consumer products, publishing, live experiences that capture the spirit of our shows and connect with fans everywhere.

To support our partners, we develop comprehensive style guides and actively particpate in major licensing expos where we showcase our properties and seek new collaborations. We know our audience inside out and we're here to help our partners engage with them in authentic meaningful ways. With a focus on originality and brand alignment, we work closely with licensees to ensure every extension of our IP reflects the uniqueness and charm taht audiences love about Cheeky Little.